Most trusted printer brands in South Africa’s business market

MyBroadband’s Corporate IT brand survey revealed that HP, Canon, Brother, and Epson are the most trusted printers in the business sector.

The survey asked South African business IT decision-makers about their preferences regarding business IT solutions.

The survey was completed by 1,518 respondents, the majority of whom were executives and managers deciding on which IT products their companies buy.

The results were filtered to only include respondents who decide which ICT products and services their company uses.

The data revealed that most businesses still use printers and that most South African IT decision-makers have a preferred brand.

In the age of digital dominance, one might assume the humble printer has become obsolete in the business sector.

However, despite the rise of cloud storage and electronic signatures, physical copies continue to play a vital role in various business operations.

There are many scenarios where people still use printed documents and where it complements digital alternatives.

Firstly, certain legal documents and contracts demand printed copies and physical signatures for official validation and record-keeping purposes.

Secondly, the process of revising complex documents can be significantly smoother on paper.

Annotations and edits on a hard copy can streamline the review process for teams collaborating on important projects.

Furthermore, tangible proposals and brochures printed on high-quality paper can leave a lasting positive impression on clients.

These printed materials offer a physical touchpoint that clients can refer back to later, without needing to rely on a digital device.

Finally, maintaining physical copies of crucial documents ensures their accessibility even if digital formats become outdated or inaccessible due to technological advancements.

This safeguard against obsolescence provides businesses with an additional layer of security and peace of mind.

Therefore, while digital workflows are essential for modern businesses, printers remain a reliable and crucial companion.

Top business printer brands in South Africa

The chart below shows the most trusted printer brands among South African business IT decision-makers.